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If you're not using your old content to enhance your new campaigns, you're wasting a valuable opportunity to give your audience more. Check out these tips and discover unique ways you can give life to your old content!

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Businesses want to apply new AI technology to their marketing but don’t know where to begin. Beyond the hype is a simple framework that makes AI not only approachable – but actionable. We'll walk you through the 5 P’s of the AI model and how you can use these tools to produce content at scale.

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Kevin is a junior studying Marketing and Management Information Systems (MIS) at the The University of Oklahoma. He's involved with many organizations, such as JCPenney Leadership Program, Soonerthon, President’s Leadership Class, and more.

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Inbound isn’t about selling a message — it’s about educating, influencing and persuading customers to the point where they’re excited about what you have to say. Like traditional psychologists, inbound marketers use a much more analytic approach to campaigns than you’d think.

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Sales and marketing teams roles and strategies are significantly different. At the end of the day, both want to add value to the customer.

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How can today’s forward-thinking banks leapfrog their competition to deliver more helpful, relevant service to stressed-out customers?

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Are you wasting your time and money on marketing tactics that don’t bring in revenue? It might be time to convert to inbound marketing.

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Everyone blogs nowadays, how can you stand out? Interactive content! You've seen it work for BuzzFeed, now you can have a quiz or calculator on your website too

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Unpack this hand-picked selection of the 8 marketing statistics banking professionals should consider to stay top-of-mind for modern consumers.

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I’ve distilled the most actionable, valuable insights from two conferences into 25 bite-sized nuggets you can start leveraging today to grow your business.

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