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As new tools like messaging platforms allow us to interact with customers in real time, we have to stop talking and listen with conversational marketing.

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Inbound functions much differently than traditional marketing. Instead of spending money and seeing a spike in numbers, you’re going to see steady growth.

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Video is a vital part of your business and your website, but where should you start? In this blog post, we'll discuss the top five videos you should make for your company, no matter your size or industry.

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If you're not using your old content to enhance your new campaigns, you're wasting a valuable opportunity to give your audience more. Check out these tips and discover unique ways you can give life to your old content!

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Businesses want to apply new AI technology to their marketing but don’t know where to begin. Beyond the hype is a simple framework that makes AI not only approachable – but actionable. We'll walk you through the 5 P’s of the AI model and how you can use these tools to produce content at scale.

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Kevin is a junior studying Marketing and Management Information Systems (MIS) at the The University of Oklahoma. He's involved with many organizations, such as JCPenney Leadership Program, Soonerthon, President’s Leadership Class, and more.

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Inbound isn’t about selling a message — it’s about educating, influencing and persuading customers to the point where they’re excited about what you have to say. Like traditional psychologists, inbound marketers use a much more analytic approach to campaigns than you’d think.

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Sales and marketing teams roles and strategies are significantly different. At the end of the day, both want to add value to the customer.

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How can today’s forward-thinking banks leapfrog their competition to deliver more helpful, relevant service to stressed-out customers?

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Are you wasting your time and money on marketing tactics that don’t bring in revenue? It might be time to convert to inbound marketing.

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