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As new tools like messaging platforms allow us to interact with customers in real time, we have to stop talking and listen with conversational marketing.

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Businesses want to apply new AI technology to their marketing but don’t know where to begin. Beyond the hype is a simple framework that makes AI not only approachable – but actionable. We'll walk you through the 5 P’s of the AI model and how you can use these tools to produce content at scale.

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