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When you ignore reviews and the issues revealed in the complaints go unnoticed by a company, then you’re risking the success of your business.

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Kevin is a junior studying Marketing and Management Information Systems (MIS) at the The University of Oklahoma. He's involved with many organizations, such as JCPenney Leadership Program, Soonerthon, President’s Leadership Class, and more.

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Online reviews don’t have to be a passive part of your business. Instead, you can leverage them to attract more customers on multiple platforms. Here are a few strategies to help you make the most out of your customer reviews.

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Reviews are a powerful tool. 84 percent of consumers trust online reviews as much as a personal recommendation. But, it’s unlikely reviews are enough to earn the business of a new customer.

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Customer service doesn’t begin and end in the check out line or in the returns department. Delight is only delivered if everyone from management to marketing cares about the customer experience with your brand.

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The most powerful SEO strategy that can skyrocket your business to the front page of Google, especially for local searches.

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The trick is keeping an open ear and placing yourself at the pulse of your customers’ thoughts. But, that can be easier said than done. In this blog, I’ll be answering that question and bringing light to key ingredients that’ll make your social soufflé rise.

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If you’re survey isn’t receiving any responses or wildly inaccurate answers, then you might be left scratching your head trying to figure out why it isn’t working.

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If you’ve spent time with our team, you’re probably familiar with our mission to be the most trusted inbound agency. However, another goal lies beneath the surface. We’re always looking for ways to strengthen our company culture and attract the best talent out there.

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Inbound isn’t about selling a message — it’s about educating, influencing and persuading customers to the point where they’re excited about what you have to say. Like traditional psychologists, inbound marketers use a much more analytic approach to campaigns than you’d think.

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