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Kristy Sturgill

A quick look at the stats shows cutting the marketing budget might do more harm than good in the long term.

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Marketing vs. Advertising: If advertising isn’t the Goliath you need to defeat to grow your business, then what is?

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When it comes to weighing the pros and cons of mobile marketing, it’s less about whether or not you should invest in this platform, but more how you should reach your target market on their mobile devices.

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The key to surviving a saturated market comes down to two factors: courage to pull the trigger, and the discipline to follow through with the actions needed to reach your goal. There are several other strategies you can implement once you’ve left the dock and entered the crowded market.

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A company will see the most growth when tracking both marketing and sales. How do we drag our main focus from the finish line to instead evaluate the entire process? It begins by measuring success throughout the sales and marketing funnel and not just the outcomes.

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We want to help you take your team from a power struggle to power couple. Here is the key to aligning sales and marketing.

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Marketing and sales alignment is imperative for business success. So, let’s toss out the tension between these two teams, and find ways to improve alignment.

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Automation is a secret weapon with a tremendous advantage. To break into the world of passive income, you need to leverage marketing automation strategies.

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Sales and marketing teams roles and strategies are significantly different. At the end of the day, both want to add value to the customer.

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The first step to immersing your business in inbound marketing is to design a buyer persona. Leverage this tool and gain fantastic results with these five tips!

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