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Kristy Sturgill

For most, SEO is a big, scary term, that often feels foreign, but the good news is the basics are pretty easy. If you design with the user experience in mind, you’ll be on the right track to having a high-performing website. If you follow this guide, you’ll learn about the SEO pitfalls you’ll want to avoid.

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Your small and growing company might not have the freedom and flexibility to throw money at social campaigns until you find one that works. Instead, you need to be much more strategic. Here’s how you can make the most out of your social media budget.

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While AI can’t do the job of content marketing in its entirety, you can leverage it to be more efficient and accurate. AI can enhance research, writing, editing, SEO, distribution and analysis. Here are some game-changing tools modifying how marketers are doing their jobs.

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When you first start working to obtain more online reviews, it can seem awkward to ask customers for feedback. There’s no way around it. Reviews matter, and if you’re not actively seeking them, then you won’t receive the quantity or quality you need to be competitive.

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When you ignore reviews and the issues revealed in the complaints go unnoticed by a company, then you’re risking the success of your business.

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Online reviews don’t have to be a passive part of your business. Instead, you can leverage them to attract more customers on multiple platforms. Here are a few strategies to help you make the most out of your customer reviews.

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Reviews are a powerful tool. 84 percent of consumers trust online reviews as much as a personal recommendation. But, it’s unlikely reviews are enough to earn the business of a new customer.

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Customer service doesn’t begin and end in the check out line or in the returns department. Delight is only delivered if everyone from management to marketing cares about the customer experience with your brand.

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The most powerful SEO strategy that can skyrocket your business to the front page of Google, especially for local searches.

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If you’re survey isn’t receiving any responses or wildly inaccurate answers, then you might be left scratching your head trying to figure out why it isn’t working.

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