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Kristy Sturgill

The Google search algorithm is a bit elusive, especially since regular updates can make your current strategy obsolete. Despite not knowing the specifics of the algorithm, Google drops hints on what trends are going to make the biggest difference in 2019.

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Transitioning to a new CRM can be an intensive project, which is why it’s possible to make some revenue-killing mistakes.

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Sometimes, people like to correlate large with successful. It seems like an easy indicator of good work because they wouldn’t be large if they were bad at what they do, right? Well, maybe, but that still doesn’t mean they are the right fit to help you reach your marketing goals.

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For most, SEO is a big, scary term, that often feels foreign, but the good news is the basics are pretty easy. If you design with the user experience in mind, you’ll be on the right track to having a high-performing website. If you follow this guide, you’ll learn about the SEO pitfalls you’ll want to avoid.

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Your small and growing company might not have the freedom and flexibility to throw money at social campaigns until you find one that works. Instead, you need to be much more strategic. Here’s how you can make the most out of your social media budget.

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While AI can’t do the job of content marketing in its entirety, you can leverage it to be more efficient and accurate. AI can enhance research, writing, editing, SEO, distribution and analysis. Here are some game-changing tools modifying how marketers are doing their jobs.

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When you first start working to obtain more online reviews, it can seem awkward to ask customers for feedback. There’s no way around it. Reviews matter, and if you’re not actively seeking them, then you won’t receive the quantity or quality you need to be competitive.

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When you ignore reviews and the issues revealed in the complaints go unnoticed by a company, then you’re risking the success of your business.

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Online reviews don’t have to be a passive part of your business. Instead, you can leverage them to attract more customers on multiple platforms. Here are a few strategies to help you make the most out of your customer reviews.

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Reviews are a powerful tool. 84 percent of consumers trust online reviews as much as a personal recommendation. But, it’s unlikely reviews are enough to earn the business of a new customer.

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