Do you want new ways to save time and money while creating compelling content that results in better leads? Have you created a plan to implement artificial intelligence into your marketing strategy? Most companies will emphatically answer yes to the first question but no to the second.
Of course, you want to save time and money, but many companies aren’t leveraging artificial intelligence to turbocharge their content marketing. Instead, they are trying to do more with less time, and that results in increased stress and a greater chance for errors.
Artificial Intelligence is changing how we work, and the innovation isn’t slowing down anytime soon. While AI can’t do the job of content marketing in its entirety, you can leverage it to be more efficient and accurate. AI can enhance research, writing, editing, SEO, distribution and analysis. Here are some game-changing tools modifying how marketers are doing their jobs.
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The first step in content creation is researching your topic, or at the very least, researching topics worth writing about. AI has made this step much easier by providing specialized curation tools to help you spy on your competitors or learn about what’s trending.
You might leverage both original content and share newsworthy content on your website. Curata helps content marketers find the most relevant information online to share directly from the platform. It also helps keep track of analytics to help marketers know what types of content are providing the most value to your brand.
2. Scoop It
Choosing topics that your audience will care about is sometimes harder said than done. AI can help ease this brainstorming task by curating the trending topics for the keywords that are relevant to your brand.
Do you want to learn more about your competitors? Crayon uses AI to provide industry-wide insights related to the types of products and services you offer. Their robust database can provide you with a deep understanding of your competitors content strategies and potentially shine a light on areas where you could improve your company content strategy.
We can’t quite outsource writing to AI in its entirety, but there are tools that can speed up the process significantly. For example, if you have a podcast, video project, or you simply prefer to speak-to-text, you can use AI transcription services for as little as 10 cents a minute. Some tools also offer suggestions to improve the content.
For 10 cents a minute, users receive fully-transcribed audio. This platform doesn’t require subscriptions or a minimum purchase. If you only want to transcribe 10 minutes of audio, it’s only $1. A quick disclaimer: this platform is only as accurate as the quality of the audio. If you have significant background noise, then the audio will need additional editing.
It’s never a good idea to post transcribed audio without first editing it. Errors are not unique to Temi. Every transcription platform has occasional errors.
TrintHQ is just like Temi. Users can upload their audio and receive a full transcript in just a few minutes. This platform is slightly more expensive than Temi. Users can purchase transcription services for $15 per hour, $40 per month for 3 hours of audio or $120 per month for 10 hours of audio.
If you built your website on WordPress, WordLift is a special AI tool for the platform. It analyzes the “who, what, when and where” of the content. It also suggests meta-descriptions, internal links and images. All these features save content marketers time during the process of adding new content like blogs to a company website. Finally, this tool also translates articles into metadata that chat bots, crawlers and digital assistants can understand.
One of the most critical steps in the content creation process is editing your finished work. It’s hard to catch every typo or missed comma, but with AI tools, you can increase your accuracy without hiring a full-time proofreader. However, you can’t entirely depend on these tools. They’re not perfect.
Grammarly offers an online platform, word integration and a new beta Google Doc integration. It’s a more advanced version of the types of suggestions you’d expect after typing a document into Word. It examines the context of the words, passive voice, wordiness, and the basics like missing commas or sentence fragments.
Acrolinx is an artificial intelligence tool you can use to find suggestions on how to improve your content by adjusting the grammar, style and overall voice to create consistency. This is an excellent option for companies who have several contributors creating content.
Distribution and Analytics
Another way AI can turbocharge your content marketing is by helping with distribution and learning how your finished products are performing with your audience. You can dive into the data to gather new insights about your customers so that you can make adjustments to your strategy.
Sometimes, you have what seems to be a simple question like: “What’s my best time to post on Facebook?” or “What are my top website pages?” Your team could spend hours trying to answer these questions, but with crystal.io the answer is right at your fingertips. Once you connect your account, an “advisor” answers your questions about your website or social media platforms in a matter of seconds.
10. Watson Analytics
Analyze more data in less time with Watson Analytics. Watson is an AI famously known for beating humans in Jeopardy. This tool allows you to submit unstructured data and receive visual insights in return.
11. Quill Engage
AI is a rockstar at synthesizing data, which is why Quill Engage is an effective platform for contextual insights from Google Analytics. The information can help steer the direction of your next campaign. With this tool, you can save hours that you’d otherwise dedicate to reviewing your Google Analytics and writing lengthy reports.
At the end of the day, the best insights about your brand come directly from the customers who are buying your products or services.
You can also use reviews to help guide your content strategy by finding common misconceptions customers have or questions they keep asking. There are dozens of review sites and not all of them matter. To save you time and effort, we’ve created a free guide to help you find the platforms that are the most important to your brand.