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When you first start working to obtain more online reviews, it can seem awkward to ask customers for feedback. There’s no way around it. Reviews matter, and if you’re not actively seeking them, then you won’t receive the quantity or quality you need to be competitive.

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Businesses want to apply new AI technology to their marketing but don’t know where to begin. Beyond the hype is a simple framework that makes AI not only approachable – but actionable. We'll walk you through the 5 P’s of the AI model and how you can use these tools to produce content at scale.

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When you ignore reviews and the issues revealed in the complaints go unnoticed by a company, then you’re risking the success of your business.

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Kevin is a junior studying Marketing and Management Information Systems (MIS) at the The University of Oklahoma. He's involved with many organizations, such as JCPenney Leadership Program, Soonerthon, President’s Leadership Class, and more.

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Online reviews don’t have to be a passive part of your business. Instead, you can leverage them to attract more customers on multiple platforms. Here are a few strategies to help you make the most out of your customer reviews.

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Reviews are a powerful tool. 84 percent of consumers trust online reviews as much as a personal recommendation. But, it’s unlikely reviews are enough to earn the business of a new customer.

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Customer service doesn’t begin and end in the check out line or in the returns department. Delight is only delivered if everyone from management to marketing cares about the customer experience with your brand.

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The most powerful SEO strategy that can skyrocket your business to the front page of Google, especially for local searches.

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The trick is keeping an open ear and placing yourself at the pulse of your customers’ thoughts. But, that can be easier said than done. In this blog, I’ll be answering that question and bringing light to key ingredients that’ll make your social soufflé rise.

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If you’re survey isn’t receiving any responses or wildly inaccurate answers, then you might be left scratching your head trying to figure out why it isn’t working.

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